Conference Schedule
7:30am	Registration
8:00 am	Welcome  – Ralph Richardson, Dean, K-State CVM – Kaylee Yoshimoto & Dina Steineker, Moderators
8:15 am	Marketing Basics for Veterinarians: Learn to craft the proper message and deliver it through the appropriate channels. – Dr. Lowell Ackerman
9:15 am	Veterinary Marketing—The Next Step: Learn where the money and effort is best spent to get the best return on your marketing investment. – Dr. Lowell Ackerman
10:00 am	Refreshment break
10:15 am	Compliance, Patient Care & You— What you don't know could be hurting you, your patients and your practice: Learn the "watch outs" and "must do's" to improve quality of care and profitability in your clinic.  – Karyn Gavzer
12:00 noon	Catered Luncheon (Included with registration)
1:00 pm	Transition to Paperless: Tips for creating a paperless roadmap, preparing your software, transitioning records, and minimizing down-time. – Athena Haresign
2:45 pm	Refreshment break
3:00 pm	Make the Internet Work for You: Tips for using the Internet to improve client compliance, attract new clients, and keep clients coming back. – Athena Haresign
5:00 pm	Questions & Answers, Evaluations

Veterinary Business Management Association

The VBMA is a student driven organization dedicated to advancing the profession through increasing business knowledge, creating networking opportunities, and empowering students to achieve their personal and professional goals. The organization currently consists of chapters at 18 US veterinary schools, with more expected to join in the immediate future. Each chapter manages their members independently, but total membership is close to 1,500 veterinary students.

KSU Chapter Officers
President: Kaylee Yoshimoto
Treasurer: Jenifer Schiebe
Vice President: Dina Steineker
Special Projects Chair: Cassie Bolton
Secretary: Colette Conway

Guest Speakers

Dr. Lowell Ackerman, DVM, DACVD, MBA, MPA
Bizvet, Inc
Tufts Cummings Veterinary School
Dr. Lowell Ackerman is a board-certified veterinary dermatologist, an award-winning author, an international lecturer, and a consultant in veterinary practice management. He is a graduate of the Ontario Veterinary College and a Diplomat of the American College of Veterinary Dermatology. In addition to his veterinary training, Lowell also holds an MPA from Harvard University, an MBA from the University of Phoenix and a Certificate in Veterinary Practice Administration from Purdue University/AAHA. Dr. Ackerman splits his time between clinical practice and consulting. He is the author of 77 books to date, including “Five-Minute Veterinary Practice Management Consult,” “Business Basics for Veterinarians,” “Management Basics for Veterinarians,” and “Effective Veterinary Practice.”